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Profile Explorer helps you understand what a Pinterest profile has published recently and which pins appear to be getting the most engagement. Use this guide when you want to compare competitors, find content patterns, or decide which pin ideas are worth saving for later.

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What Profile Explorer analyzes

Profile Explorer reviews recent pins that are available for the profile. On the profile page, the Top Performing Pins section shows how many pins were analyzed. For many profiles, you will see a recent sample such as 50 pins analyzed.
Recent pin performance is best for spotting patterns. It is not a replacement for the account owner’s private Pinterest analytics.

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Read the engagement card

The Engagement card summarizes how recent pins are performing on average.
Profile Explorer Engagement card with average saves, comments, reactions, and content mix
The card can show:
  • Avg saves: The average number of saves across the recent pins Pinsearch analyzed.
  • Avg comments: The average number of comments across those recent pins.
  • Reactions: The total reactions found in the recent pin sample.
  • Images, Videos, Stories: The content type mix for the recent pins.
Use these numbers to compare profiles in the same niche. A profile with fewer followers but strong average saves may still be worth studying.

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Review pin activity

The Pin Activity card gives you context before you judge performance. Look at:
  • Total Pins: How much content the profile has published overall.
  • Boards: How many boards the profile uses.
  • Group Boards: How many group boards appear for the profile.
  • Last Pin: How recently the profile pinned.
  • Pinning Frequency: How often the profile appears to publish.
Compare engagement together with activity. A profile that pins often may have more chances to get saves, while a profile that pins rarely may rely on stronger individual pins.

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Sort top performing pins

The Top Performing Pins section shows recent pin examples with their visible engagement.
Top Performing Pins section with recent pin cards and Date, Saves, and Comments sort buttons
You can sort by:
  • Date: See the newest pins first.
  • Saves: Find pins people are saving most.
  • Comments: Find pins that received more discussion.
Click a pin card to open the pin on Pinterest in a new tab.

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What to look for

As you review recent pins, look for patterns you can apply to your own planning:
  • Which topics keep appearing?
  • Which boards contain the strongest pins?
  • Do strong pins use a similar image style?
  • Are saves coming from practical ideas, inspiration, tutorials, or product examples?
  • Does the profile rely mostly on images, videos, or another format?
You do not need to copy a competitor. The goal is to understand what Pinterest users in that niche seem to respond to.

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If recent pins are unavailable

Sometimes the profile header loads but recent pins do not. That usually means Pinsearch could read some profile details, but the recent pin sample was unavailable at that moment. Refresh the page, try again later, or search another public profile.