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Pinsearch is most useful when you use it as a full workflow, not just a single search tool. The goal is simple: find what people want on Pinterest, learn from pins and profiles already getting attention, save the strongest ideas, then create content with a clearer plan.

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The workflow at a glance

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1. Start with Keyword Finder

Search a seed keyword related to your niche. Look for ideas that are:
  • Relevant to your audience.
  • Specific enough to become content.
  • Supported by estimated volume or trend signals.
  • A good fit for visual Pinterest content.
Save the best ideas to a Project so you can compare them later.

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2. Use Pin Explorer for proof

After you find a promising keyword, open Pin Explorer. Use it to review:
  • Pin titles and visual angles.
  • Save and comment signals.
  • Linked article ideas.
  • Repeating themes across top pins.
This helps you avoid creating content from keyword data alone. You can see what Pinterest users are actually engaging with.

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3. Use Profile Explorer for competitor context

Use Profile Explorer when you want to understand a creator, competitor, or brand in your niche. You can review recent pin performance, board distribution, recent topics, profile metrics, and domain information. Save useful profiles to a Project when you want to track them as references.

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4. Keep research inside Projects

Projects are your research folders. Use them to group work by:
  • Niche.
  • Website.
  • Client.
  • Campaign.
  • Seasonal content plan.
A Project can hold saved keywords, saved pins, and saved competitor profiles.

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5. Create content from the research

When you have a clear idea, open Create. You can:
  • Write Pin titles and descriptions.
  • Create an article from uploaded images.
  • Create an article from a topic or keyword.
  • Reopen article drafts from Library.
Use your saved research as the brief. A good keyword, a few strong pins, and a competitor reference usually produce a clearer content direction than starting from a blank page.

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6. Edit, export, or publish

Generated articles open in the Article Editor. From there, you can edit the draft, adjust images, set SEO fields, export manually, or send the article to a connected WordPress site.