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When a keyword looks promising, open it in Pin Explorer to see the top pins ranking for that topic. This helps you move from keyword research into pin-level research without retyping the keyword.
Pin Explorer opened from a Keyword Finder result with the keyword prefilled and top pins loaded

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Open Pin Explorer from a row

1

Run a keyword search

Search for a topic in Keyword Finder.
2

Find a promising keyword

Look for a keyword with useful estimated volume, reasonable difficulty, or a strong fit for your content plan.
3

Point at the keyword row

Hover over the keyword. Pinsearch shows quick actions beside the keyword.
4

Open top pins

Click the View top pins icon.
Pin Explorer opens with that keyword already entered.

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When to use Pin Explorer

Use Pin Explorer when you want to know what is actually ranking for a keyword. It can help you answer:
  • What do top pins look like?
  • Which pins have the most saves, comments, reactions, or repins?
  • Are the top results fresh or older?
  • Which pinners are showing up often?
  • Are there linked articles or profiles worth reviewing?

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What to do after opening Pin Explorer

After Pin Explorer loads:
  1. Review the top pins.
  2. Sort by saves, comments, reactions, or repins if needed.
  3. Open any pins you want to inspect more closely.
  4. Save useful pins to a Project.
  5. Export pin research if you want to work outside Pinsearch.
Use Keyword Finder to choose the topic, then use Pin Explorer to understand the creative angle.