1
Search a seed and market
Enter a topic such as
small bedroom ideas, choose a country and click Search. Start with a clear phrase rather than a full article title.2
Check timing and ranking conditions
Review When to publish and the ranking summary. These show demand patterns and whether recent Pins from smaller accounts appear in the current results.
3
Shape an angle
Use Shape your keyword to combine relevant word choices, or type in Filter keywords. Compare the phrases that remain.
4
Inspect and keep useful ideas
Open a keyword to see its timing, ranking Pins and related phrases. Save chosen keywords to a Project, export them, or continue to creation from the detail panel.

The timing and ranking summaries help you decide what to research further.
Read the results
The timing and ranking panels can finish loading after the keyword list. Missing data is not zero demand or proof that ranking is impossible.