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Keyword Finder helps you discover what people are searching for on Pinterest. Start with one simple topic, such as home decor, meal prep, or summer outfits. Pinsearch then gives you related keyword ideas, estimated volume, difficulty, recent trends, and helpful groups so you can decide which ideas are worth using. Use Keyword Finder when you want to:
  • Plan new Pinterest pins
  • Find blog or article topics
  • Compare different keyword ideas
  • Save promising keywords to a Project
  • Export keywords for your content calendar
Keyword Finder search form with seed keyword input, country selector, and Search button

Start with a seed keyword and choose the country you want to research.

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Search for a keyword

1

Open Keyword Finder

Open Keyword Finder from the Research section.
2

Enter a seed keyword

Type a broad topic into the keyword box.
3

Choose a country

Use the country selector when you want to research a specific market.
4

Run the search

Click Search.
Try to start broad. For example, search home decor before searching a very specific phrase like small apartment cozy boho wall decor.
Country selector open inside Keyword Finder

Use the country selector when your audience is mainly in a specific market.

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Read the results

After the search finishes, Pinsearch shows a list of keyword ideas related to your topic. You may also see a Top Ranking Pins section. This gives you a quick sense of what is already working for that topic on Pinterest, including average saves, common content formats, and visual themes.
Keyword Finder results table with premium keywords, estimated volume, difficulty, trends, category, and group columns

The results table shows keyword ideas, estimated volume, difficulty, recent trends, categories, and groups.

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Understand the main columns

Here is what each column means in plain language:
  • Keyword: The phrase people may search for on Pinterest.
  • Volume: Estimated volume for the keyword. Higher volume usually means more demand.
  • Difficulty: A 0 to 100 estimate of how competitive the keyword may be. Lower numbers are usually easier.
  • Recent Trends: A small trend chart that helps you see whether recent demand is moving up, down, or staying steady.
  • Category and Group: Labels that organize related keyword ideas together.

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Standard and premium keyword ideas

Some searches include both standard keyword ideas and premium keyword ideas. Standard ideas help you start your research quickly. Premium keyword ideas give you more opportunities from Pinterest-native signals, especially when you want a deeper list for planning content. If premium ideas are locked, you can still use the visible keyword ideas and upgrade later if you need the full list.
Keyword Finder table showing premium keyword ideas and an unlock premium keywords banner

Premium keyword ideas are marked with a crown. Some accounts may see a preview before upgrading.

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Filter and sort the list

When a search returns many ideas, use the filters above the table to narrow the list. You can filter by:
  • Keyword text
  • Keyword type
  • Volume
  • Difficulty
  • Trend
  • Category
  • Group
You can also use View to choose which columns you want to see. Good ways to use filters:
  • Search for words like ideas, diy, recipe, or outfit
  • Look for lower difficulty keywords when you want easier topics
  • Focus on one category when your content plan is specific
  • Hide columns you do not need for the moment

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Save keywords to a Project

If you find keywords you want to use later, select them in the table and click Add to Project. Projects help you keep research organized. For example, you could create one Project for a blog post, one for a seasonal Pinterest campaign, or one for a competitor research session. If Add to Project is disabled, select at least one keyword first.

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Export keyword ideas

Use Export when you want to download keywords and work with them outside Pinsearch.
Keyword Finder export menu with selected keywords and all keywords options

Export selected keywords or export the full keyword list from the search.

You can export:
  • Selected keywords when you only want the ideas you checked
  • All keywords when you want the full available list from the current search

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A simple research workflow

For most Pinterest planning, this workflow works well:
  1. Search a broad topic.
  2. Look at the highest-volume ideas.
  3. Check difficulty so you do not only choose very competitive keywords.
  4. Use filters to find more specific phrases.
  5. Save your best ideas to a Project.
  6. Use those keywords in pin titles, pin descriptions, boards, or article topics.

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Troubleshooting

Try a broader phrase, check spelling, or switch the country. If the topic is very narrow, start with the parent topic first.
Give Pinsearch a moment to finish loading the metrics. If the numbers still do not appear, run the search again.
Your current access may not include the full premium list for that search. You can still use the visible keyword ideas and upgrade later if you need more.
Select one or more keyword rows first.