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Use Explore via Keyword when you want to see which pins are already ranking for a topic. This is helpful after you find a keyword in Keyword Finder, plan a new Pinterest campaign, or want creative ideas before making a pin.
Pin Explorer keyword results table with top pins for bedroom decor

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Search for top pins

1

Open Pin Explorer

Open Pin Explorer from the Research section.
2

Stay on Explore via Keyword

Explore via Keyword is selected by default.
3

Enter a keyword

Type a topic into Enter your seed keyword.
4

Run the search

Click Search.
While Pinsearch is loading, the button changes to Searching. When results are ready, the page shows Top Pins. Start broad enough that Pinterest has real content for the topic. Good starting examples:
  • bedroom decor
  • summer outfits
  • healthy dinner
  • wedding centerpieces
  • fall nails
If the topic is very narrow, search the parent topic first. For example, search bedroom decor before small cozy sage green bedroom shelf ideas.

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Review the results

Each row shows one pin, with the pin image, title, pinner, follower count, published date, and engagement metrics. Use the table to look for:
  • Pin styles that appear often
  • Titles and angles that match the topic
  • Pins with strong saves or repins
  • Recently published pins that are already getting engagement
  • Pinners or profiles worth reviewing later

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Sort top pins

Click a sortable header to compare the pins. Useful sorting workflows:
  • Sort Saves to find pins people save often.
  • Sort Comments to find pins with discussion.
  • Sort Reactions to find pins that get quick engagement.
  • Sort Repins to find pins being shared again.
  • Sort Published to compare newer and older results.

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Save useful pins

Select the checkbox beside each pin you want to keep, then click Save.
Pin Explorer Save menu opened after selecting a pin row
Use Projects to keep examples for a blog post, campaign, client, seasonal board, or competitor research session.

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Export the results

Click Export when you want a CSV file.
Pin Explorer export menu showing Selected Pins and All Pins
You can export:
  • Selected Pins: Only the rows you checked.
  • All Pins: The full set of pins returned by the current search.
After you review top pins:
  1. Save your strongest examples to a Project.
  2. Open high-performing pins on Pinterest if you want to inspect the live pin.
  3. Review linked articles when available.
  4. Use annotations to find related Pinterest wording.
  5. Use what you learn to shape your own pin title, description, image, or article angle.
Use Pin Explorer for creative research, not copying. Look for patterns, then make your own pin more useful and specific for your audience.