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Use the country selector when your Pinterest audience is mainly in a specific market. Changing the country helps Pinsearch research keyword ideas and estimated volume in a more relevant context.
Keyword Finder country selector open with country options

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When to change the country

Change the country when:
  • Most of your audience is in one country
  • You write for a local market
  • You manage Pinterest content for clients in different countries
  • You want to compare how a topic behaves across markets
For example:
  • A US home decor blogger may use US.
  • A UK food blogger may use GB.
  • A creator writing for a broad audience may test Global and then compare it with their main country.

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Search by country

1

Open Keyword Finder

Open Keyword Finder from the Research section.
2

Open the country selector

Click the country button beside the keyword box.
3

Choose a country

Search for a country or choose one from the list.
4

Run the search

Enter your seed keyword and click Search.
If you change the country after results are already showing, click Search again to refresh the results for the new country.

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How country affects results

Country selection can affect:
  • Related keyword ideas
  • Estimated volume
  • Difficulty and trend context
  • The Pinterest market Pinsearch uses for research
The same topic can behave differently in different markets. A keyword that looks strong in the US may be smaller, larger, or phrased differently in another country.

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Compare two countries

To compare markets:
  1. Search the same seed keyword in your first country.
  2. Save or export the best ideas.
  3. Change the country.
  4. Run the same search again.
  5. Compare estimated volume, difficulty, and keyword phrasing.
If you publish for more than one country, create separate Projects for each market so your research stays organized.