Skip to main content
Open Pin Intelligence after a keyword search to understand the ranking sample before studying individual Pins.
Pin Intelligence showing ranking room, Pin age, account sizes and related keyword opportunities

Pin Intelligence puts the ranking results in context.

​
Ranking and creative patterns

The top metrics include Ranking Pins, Median age, Median followers, Median saves, Idea Pins and Videos. Medians describe the middle of the available sample and reduce the effect of one exceptionally large Pin or account. The panels cover:
  • Can a new Pin rank here? Recent Pins and smaller accounts in the current top results.
  • People narrow this search by: Suggested refinements; click one to explore it.
  • Keywords the top Pins are indexed for: Pinterest-native topic signals; click to show their Pins.
  • What the winning Pins look like: Common shapes and formats.
  • Gaining saves fastest: Saves per day since publication.
  • How they’re written: Title use, numbered titles, typical length, Rich Pins and alt text.
  • Where they send people: Linked websites in the sample.
  • Who’s ranking and How old the ranking Pins are: Account-size and age distributions.
  • Recipe Pins and Commercial Pins: Additional details when the topic provides them.
These patterns suggest what Pinterest is showing now. They do not prove that a format, phrase or account size caused a Pin’s performance.

​
Individual metrics

Saves is the available cumulative count. Saves/day divides saves by the Pin’s age; it is an average over its life, not a measured rate from the last day. Comments, reactions and repins are separate public signals. They are not website traffic. Posted dates and follower counts help you compare context; missing metrics remain unavailable rather than becoming zero. Recipe time and ratings come from available recipe information associated with the Pin. Commercial labels can overlap, so their percentages do not always add to 100%.

​
Use the evidence

Compare similar formats and ages, inspect current examples, then create a distinct Pin for your own useful content. A large lifetime save count on an old Pin alone is a weak reason to copy its approach.