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Use estimated volume, timing and ranking conditions together. A popular keyword can be poorly timed or dominated by established Pins; a narrower phrase can fit your content better.

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Estimated volume

Searches a month uses Pinterest estimated volume where available and Google’s estimate otherwise. The icon beside the number identifies the source. These estimates measure different search audiences, so compare like sources where possible. A dash means no usable estimate is shown. It does not mean nobody searches the phrase. The export keeps Pinterest and Google estimates in separate columns.

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Timing

Timing uses search history to distinguish recurring seasons from demand that is simply rising or fading.
  • Seasonal: A recurring peak. Use the suggested publishing window to prepare before demand peaks.
  • Rising: Demand is growing; the tool can suggest publishing now.
  • Fading: Demand has passed its strongest period; inspect narrower angles that are still growing.
  • Steady: Searched throughout the year; a specific seasonal angle may still behave differently.
  • Not enough data: The tool cannot judge timing reliably.
Open a keyword for the larger chart and explanation. Seasonal charts compare years on the same calendar; other charts show the longer timeline. A dotted continuation is an estimate, not an observed future result. Small keywords may borrow the seed topic’s timing. The detail panel explains when this happens; do not treat the seed’s season as independent history for every narrow phrase.

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Room to rank

This checks who appears in Pinterest search now, particularly smaller accounts and recent Pins. The labels Wide open, Room to rank and Tough summarize those observations. Open the keyword to see Who’s ranking and the explanation. A result marked Open to check has not yet been inspected, and Easiest to rank can only sort the ranking evidence already available. Room to rank replaces the old Difficulty-focused workflow. It is a research signal, not a probability that your Pin will rank. Review the actual Pin designs and your content’s relevance before choosing the topic.