Account details
The left side of the header can show:- Profile name: The account name shown on Pinterest.
- Username: The Pinterest handle.
- Profile link: An external-link icon that opens the profile on Pinterest.
- Verified badge: A badge when the profile has a verified identity.
- Private status: A lock icon when the profile appears private.
- Description: The profile bio or about text.
- Domain: A connected website, when the profile shows one.
Metrics in the header
Use these metrics as quick comparison signals.| Metric | What it means | How to use it |
|---|---|---|
| Followers | The profile’s audience size. | Compare profiles in the same niche. |
| Following | How many accounts the profile follows. | Spot whether an account follows many others or keeps a smaller list. |
| Follower/Following | Followers compared with following count. | Compare audience strength across profiles. |
| Monthly Views | Monthly profile view count shown for the account. | Understand profile visibility. |
| Reach | A directional reach signal shown by Pinsearch. | Compare profiles against each other, not as a private analytics number. |
| Est. Traffic | A directional traffic estimate. | Use it to prioritize competitors for deeper research. |
| Views/Follower | Monthly views compared with follower count. | Spot profiles that may get attention beyond follower size. |
These numbers are best used for comparison. They help you decide which profiles to study, but they should not be treated as exact private analytics from the profile owner.
How to interpret the numbers
A large profile is not always the best profile to study. Look for a mix of:- A relevant niche.
- Active recent pins.
- Healthy saves or comments on recent pins.
- Topics that match your own content area.
- A strong views-per-follower signal.
Domain and verification signals
Some profiles show a connected website under the username.