> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pinsearch.co/llms.txt
> Use this file to discover all available pages before exploring further.

# The Pinsearch research-to-publishing workflow

> Understand how Pinsearch moves from Pinterest research to publish-ready content.

Pinsearch is most useful when you use it as a full workflow, not just a single search tool.

The goal is simple: find what people want on Pinterest, learn from pins and profiles already getting attention, save the strongest ideas, then create content with a clearer plan.

## The workflow at a glance

| Stage                  | Tool                                 | What you are trying to answer                  |
| ---------------------- | ------------------------------------ | ---------------------------------------------- |
| Find demand            | **Keyword Finder**                   | What are people searching for?                 |
| Study examples         | **Pin Explorer**                     | What pins are already working?                 |
| Learn from competitors | **Profile Explorer**                 | What topics and formats are competitors using? |
| Organize research      | **Projects**                         | Which ideas are worth saving?                  |
| Create content         | **Create**                           | What should I publish next?                    |
| Publish or export      | **Article Editor** and **WordPress** | How do I get the draft onto my site?           |

## 1. Start with Keyword Finder

Search a seed keyword related to your niche.

Look for ideas that are:

* Relevant to your audience.
* Specific enough to become content.
* Supported by estimated volume or trend signals.
* A good fit for visual Pinterest content.

Save the best ideas to a Project so you can compare them later.

## 2. Use Pin Explorer for proof

After you find a promising keyword, open **Pin Explorer**.

Use it to review:

* Pin titles and visual angles.
* Save and comment signals.
* Linked article ideas.
* Repeating themes across top pins.

This helps you avoid creating content from keyword data alone. You can see what Pinterest users are actually engaging with.

## 3. Use Profile Explorer for competitor context

Use **Profile Explorer** when you want to understand a creator, competitor, or brand in your niche.

You can review recent pin performance, board distribution, recent topics, profile metrics, and domain information.

Save useful profiles to a Project when you want to track them as references.

## 4. Keep research inside Projects

Projects are your research folders.

Use them to group work by:

* Niche.
* Website.
* Client.
* Campaign.
* Seasonal content plan.

A Project can hold saved keywords, saved pins, and saved competitor profiles.

## 5. Create content from the research

When you have a clear idea, open **Create**.

You can:

* Write Pin titles and descriptions.
* Create an article from uploaded images.
* Create an article from a topic or keyword.
* Reopen article drafts from **Library**.

<Tip>
  Use your saved research as the brief. A good keyword, a few strong pins, and a competitor reference usually produce a clearer content direction than starting from a blank page.
</Tip>

## 6. Edit, export, or publish

Generated articles open in the Article Editor.

From there, you can edit the draft, adjust images, set SEO fields, export manually, or send the article to a connected WordPress site.

## Related guides

* [Getting started with Pinsearch](/start-here/getting-started-with-pinsearch)
* [Keyword Finder](/pinsearch-product-guides/keyword-research/keyword-finder)
* [Pin Explorer](/pinsearch-product-guides/pin-explorer/pin-explorer)
* [Profile Explorer](/pinsearch-product-guides/profile-explorer/profile-explorer)
* [Create content with Pinsearch](/pinsearch-product-guides/ai-creation-tools/create-content-with-pinsearch)