> ## Documentation Index > Fetch the complete documentation index at: https://docs.pinsearch.co/llms.txt > Use this file to discover all available pages before exploring further. # Understand estimated volume, difficulty, and recent trends > Use Pinsearch keyword metrics to prioritize Pinterest content ideas. Keyword Finder gives each keyword a few signals to help you decide which ideas are worth using. The main signals are **estimated volume**, **difficulty**, and **recent trends**. Keyword Finder table showing estimated volume, difficulty scores, and recent trend charts ## Estimated volume **Estimated volume** helps you understand how much demand a keyword may have. Higher estimated volume usually means more people are interested in that topic. Lower estimated volume can still be useful when the keyword is specific and closely matches your audience. Use estimated volume to: * Compare related keyword ideas * Find bigger topics for articles or boards * Avoid spending too much time on ideas with very little demand * Spot niche phrases that are smaller but more focused Estimated volume is a planning signal, not an exact promise of future traffic. ## Difficulty **Difficulty** is a 0 to 100 estimate of how competitive a keyword may be. * **0 to 29:** Easier * **30 to 69:** Medium * **70 to 100:** Harder A high difficulty keyword can still be useful, especially if it fits your niche well. It may just need stronger visuals, a clearer angle, or more supporting content. ## Recent trends **Recent Trends** shows a small trend chart for the keyword. Use it to see whether interest looks like it is: * Moving up * Moving down * Staying mostly steady Trends are useful when you are planning seasonal content. If a topic is starting to rise, you may want to create and publish earlier. ## A simple way to choose keywords Look for a healthy balance: * Enough estimated volume to make the topic worth creating * Difficulty that matches your current account or site strength * A trend that supports the timing of your content * A topic that clearly fits your audience For example, a lower-volume keyword with easier difficulty may be better than a huge keyword where every result is very competitive. ## Related guides * [Filter, sort, export, and customize keyword results](/pinsearch-product-guides/keyword-research/filter-sort-export-customize-keyword-results) * [Understand standard and premium keyword ideas](/pinsearch-product-guides/keyword-research/standard-and-premium-keyword-ideas) * [Use Keyword Intelligence](/pinsearch-product-guides/keyword-research/use-keyword-intelligence)